Research Study with Development Benchmarks for Large-Scale, Blended Learning Projects  

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Executive Summary (highlights):

  • On average, the development ratio for blended learning is 49:1, meaning it takes 49 hours to create one finished hour of blended learning (on average)
  • Using the data from 188 survey respondents, the average price per finished hour of blended learning is $3,938
  • Creating “new" content can increase your development ratio to 69:1
  • When repurposing "existing" content (for 60% or more of the blended course) the development ratio average drops to 22:1
  • Outsourcing content takes less time than the overall average (31:1), but the cost per finished hour goes up by and additional $1,158 per finished hour (vendor markup)
  • Shorter blended courses (less than 1 day in duration) increase the development ratio average (81:1)
  • The longer the course, the more efficient the development ratio becomes (see slide #7)
  • The median duration of a blended learning course is 3-days in length (24 hours), although they range in the survey from 45 minutes to 800 hours (100 days)
  • There is NO STANDARD BLEND.  There were literally 188 different blends, using a variety of delivery formats and integrating new, emerging technologies (such as Social, Mobile, and Informal learning)

NOTE: The PowerPoint is available as Creative Commons, which means you can share it with anyone and even reuse the information as long as you credit the source (see CC license below)

Source Citation:  Chapman, B. (2013). Large Scale, Blended Learning Development: Benchmark [Research Study]. Published by Chapman Alliance LLC.

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Large Scale, Blended Learning Development: Benchmark. by Chapman Alliance is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
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